Social media has quickly become a normal part of our daily lives as it dictates so much in our society. As the apps change, our lifestyles do too. Memories have become Facebook worthy, conversations have become quick Snapchats, and serious conversations have become hashtags.
As we continue to see these changes with social media, we and the apps have to make adjustments as we go. Some of the ways that social media has had to change from the very beginning of its time is by listening to the people and focusing on the demographics.
In Chapter 1 of the book, Kerpen goes into detail about several different topics with listening and how important it is in several different aspects, especially on social media. One of the reasons he addresses is that it makes the customers and viewers feel heard. This is extremely beneficial because it shows that you and your company take time to listen to the consumers wants and needs and will try to find a way to help them out.
He takes time to go in depth about the benefits of showing that you’re listening as well. At first, it might appear like it doesn’t make a major difference, but Kerpen talks about how it works in the long run. By being there and supporting your customers, they will turn around and do the same for you by leaving reviews.
Kerpen also says that listening should be 50 percent of the conversation. He talks about how you should never stop listening, no matter what when it comes to helping others and making changes. By not listening, you practically tell your consumers that you’re not focused on their wants and needs with the product.
Demographics also play a major role in how you listen and run your social media. Based on your location and what your target audience is, it can completely change your perspective and whatnot.
Based on the app that you’re using, there are certain time frames that you want to post based off of who you want to see your product. Depending on the age group you’re targeting also determines what app you use. For example, younger people can be found more on TikTok or Instagram, and the older generation would be better off on Facebook.
In conclusion, the chapters of the book go into great detail about how important listening and demographics are in today’s world. Anyone who is interested in learning more about these topics should definitely take the time to check out the book.
